While this is a straightforward response for certain people, others might take a lifetime to figure out.
Personal branding is not just for a business owner….It is also essential for any influencer, business coach, or any person who wants to share his/her story with the world. Whether you want to be known as a business tycoon, social worker or the person spending his/her life volunteering and giving back to the community, there is no right or wrong answer.
Anyone wanting to make an impact in the world, creating a branding strategy is definitely the place to begin.
Personal branding is the practice of marketing people and their careers as brands. It is not an adhoc process, but rather an ongoing process of developing and maintaining a reputation and impression of an individual. Personal branding defines success as a form of self-packaging.
In fact, your personal brand is how you promote yourself. It is the unique combination of skills, experience and personality that you want followers to see. It is your story, and the impression people gain from your reputation.
The Winning Formulae for the Political Leadership Branding - Source: defimedia.info