• Arbitrator, Mediator, Legal and Management Professional

Leadership, Branding and Coaching

As a Licensed Global Mindset Trainer, Dr Jayshan Keejoo has a different perspective of leadership and consequently sees it with a different eye. He defines Leadership from both individuality perspectives and group perspectives.
  • Individuality perspectives view leadership as a combination of special traits or characteristics individuals own, that enable them to induce others to accomplish task.
  • Group perspectives say that the leader is the centre of group change and activity and he embodies the spirit of the group.

We see this as an entrepreneurial task rather than a myth or a mountain to break. While we work out leadership momentum with our clients, we go beyond the thinking of outside the box, where we integrate the aspects of Branding. We consider Branding as an economical way to reproduce, re-engineer or re-orient oneself, as an entrepreneur and also as a leader which helps the way to lead effectively.

The issue of leadership today is that there is usually a great misunderstanding between the corporate intentions and the corporate brand. We underline the fact that branding is communication and that it deals with what happens in other people’s minds. Using Branding as a highly effective and efficient tool,

  • We help bridge the management communication gap between business strategies initiated by top management and people and processes in the organization.
  • We help integrate one’s own personal brand with the brand of their company and analyze the match or mismatch that enables the individual make a decision to stay or leave the company before it’s too late. If one finds a strong match it strengthens his/her motivation and personal satisfaction.
  • On a conceptional level, we help to leverage the style of oneself to be brought to another level and with that we help entrepreneurs, individuals, politicians, forthcoming politicians, company leaders, to demark themselves from other leading to a successful pathway.

Finally, we advocate that branding offers unique possibilities for leadership in a transparent world with high demands on integrity, but regrettably, with many companies and organizations, it still remains an underestimated and untapped toolbox for leadership.